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Pixie Dust & Profits


Nov 26, 2019

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we’re analyzing the successes and hiccups of the Disney+ launch.

Tune in to hear practical business lessons that you can apply to your small business launches. We cover pricing and bundling your offers, why you need to have flexibility during a launch, and more in this episode!

Listen now and discover:

  • Business lessons learned from the Disney+ launch and how they apply to your small business
  • Why a variety of bundling options are important for making the sale
  • Why a plan during a launch should be treated like a guide instead of a finalized execution
  • Why being able to deal with tech issues in a smooth, calm, and quick way will keep your customers happy
  • How conversations about a product launch on social media can create FOMO (fear of missing out) for some customers and increase your sales
  • The psychology behind being part of a bigger collective of people and why it’s important
  • Why sometimes you have to go through a launch in order to have revelations and new insightsBusiness lessons learned from the Disney+ launch and how they apply to your small business
  • Why a variety of bundling options are important for making the sale
  • Why a plan during a launch should be treated like a guide instead of a finalized execution

Your small business takeaways:

  • Whether you’re launching for the first time or re-launching a beloved product, remember that your launch plan should be fluid and flexible so you can roll with the curveballs that come your way.
  • Learn from hiccups and mistakes so next time you can optimize and focus on continuous improvement in your small business
  • Implement a post-mortem after a launch - review the successes, the challenges, and areas that can be improved upon so the next launch runs more smoothly
  • Make celebration part of the launch process!

Resources Mentioned: