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Pixie Dust & Profits


Oct 15, 2019

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we’re exploring Disney’s variable ticket pricing strategy and how it enables them to better forecast revenue and plan resources.

With revenue and crowd forecasting, Disney is better equipped to resource plan, which helps them maintain their excellent customer experience throughout the parks and hotels. Listen and learn how you can replicate these pricing strategies in your own small business.

Listen now and discover:

  • How Disney deals with demand by increasing or decreasing their ticket prices throughout the year
  • How you can implement similar pricing strategies and techniques in your business
  • Why planning for max capacity gives you more flexibility when it comes to promotions for your customers
  • Other ways Disney incentivizes their customers to come during less popular times
  • What resource planning and pre-forecasting are and how to utilize them to keep the customer experience as enjoyable as possible
  • Fun tip: How to hack your Disney Snack Credits

Your small business takeaways:

  • Raise your prices in your business as you grow and gain more experience and expertise
  • Supply and demand still applies as a service provider
  • Planning revenue is about so much more than the $$$ signs… it helps your business forecast how many sub-contractors or employees your business will need.
  • Know what your values are in your business so you feel aligned with your customers and yourself
  • Explore the different pricing strategies mentioned in the episode, from the agency model to running and pricing a course or program

Resources Mentioned: