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Pixie Dust & Profits


Sep 3, 2019

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we’re diving into the world Disney has created for its guests—the strategic behind the scenes magic that makes the real magic happen in the park.

Disney has analyzed every aspect of the park in order to create a completely polished experience for their guests. Learn how you  too can create your own world and bring customers in.

Listen now and discover:

  • How creating your own world is beneficial for your business
  • Why the Disney employees are called ‘cast members’ and the importance of the specific terminology Disney uses for every aspect of the park
  • The culture and language that Disney has developed internally and its adoption by fans
  • Examples of entrepreneurs who have successfully created their own world
  • The importance of optimizing and improving your customer experience

Your small business takeaways:

  • You need to use your ideal customer’s words to get them in, but once you have them in you can use your own language. 
  • Think about the show you are putting on for your customers in your own business.
  • Always ask yourself what areas of your business need a little polish to enhance the customer experience.

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